Duties and Responsibilities
KEY RESPONSIBILITIES
• Development and implementation of a robust Marketing Strategy that will ensure sustainable growth of the Authority’s revenue streams.
• Managing the promotion and re-positioning of the company’s Corporate Brand.
• Developing marketing communication plans for the company Brands and evaluate effectiveness of programs and campaigns.
• Identification and leading the growth of revenue opportunities within established and potential client leads.
• Raising brand awareness through the tactical creation and overseeing of marketing campaigns, designing of test/control measures, implementation, tracking and recommendations.
• Researching and analysing market trends and competitors.
• Developing product propositions, pricing points based on customer insights and market dynamics.
• Tracking effectiveness of marketing campaigns and reporting findings to the Director.
• Negotiating and liaising with third-party marketing agencies.
• Writing and delivering content and social media plans.
• Overseeing the budget of the marketing unit and making sure the budget spend is delivering a return on investment.
• Managing the design and production of promotional materials, such as but not limited to websites and brochures.
• Coordinating company’s attendance at events, such as trade shows, conferences, and festivals.
• Optimising marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results and data-based consumer trends translation.
• Review Staffing requirements for the Marketing Department.
• Supervision and Performance Management of all subordinates under the Marketing Department.
• Preparing contributions to the Board Business Development Committee Papers.
• Prepare Monthly Reports.
• Complete assignments as requested by Director -Commercial Services and other stakeholders.


Qualifications and Experience
ATTRIBUTES
• Proficiency in digital marketing and electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.
• Great interpersonal skills.

QUALIFICATIONS AND EXPERIENCE
• Degree/ Diploma in Marketing or equivalent.
• A qualification in digital marketing.
• A Master's Degree in Marketing is an added advantage
• Five (5) years or more of progressively more responsible positions in marketing, preferably in a similar industry.